Our Privacy Policy


All personal details you submit to this website will remain private except where it is necessary to provide them to a third party for the purposes of a mortgage or protection application. Purely Mortgage Consultants (Cumbria) Limited comply with and are registered under the Data Protection laws in the United Kingdom. We take all reasonable care to prevent any unauthorised access to and use of your personal data. Whilst any personal details that we use to provide or promote our products and services to you (e.g. name, address, email address, telephone number, or any details of the services you have purchased or about which you have enquired) will not be passed to any third party organisation for marketing purposes, on occasion your details may be shared with Purely Mortgage Consultants (Cumbria) Limited’s approved contractors or agents, in order to inform you about relevant products and services offered by Purely Mortgage Consultants (Cumbria) Limited If you do not want to be kept informed by email, please contact us. As your mortgage broker, we reserve the right to discuss your personal circumstances with any lender, in order to determine the most appropriate product for your needs. Your lender may undertake credit enquiries upon receipt of your mortgage application. They may also supply information to a Credit Reference Agency regarding the way your account is managed.

At Purely Mortgage Consultants (Cumbria) Limited and all of its affiliates (hereinafter referred to as “Purely Mortgage Consultants (Cumbria) Limited”, “we” or “us”) we aim to protect the privacy of every current, former and prospective client as far as possible. This Privacy and Cookies Policy (the “Policy”) describes the type of personal information we may collect, the purposes for which we use the information, the circumstances in which we may share the information and the steps we take to safeguard the information to protect your privacy.

The personal information we collect and how we use it

We may collect information about you and use it in the following ways:
  • We may collect personal information about you from applications or forms you may complete, agreements you enter into with us or in the course of your establishing or maintaining a client relationship with us regarding an investment product or vehicle including your name, postal and email address, debit card details, ongoing statements and other related information. This is to allow us to complete your transaction and also to provide confirmation of the transaction to you.
  • We also use cookies (see section below for further details).
  • When you browse the website we will store information as to how you use the website in order to improve the quality of service provided to you. For example, it will allow us to decide the most appropriate site layout and navigation.
  • We may collect information concerning the attachments you open with newsletters that are sent to you electronically.
  • We also use the information we collect in order to inform you about changes to the website and, subject to any applicable local laws, other information that we think may be of interest and/or useful to you including our products and services. Of course, you are not required to supply any of the personal information that we may request. However, failure to do so may result in us not being able to provide services offered by Purely Mortgage Consultants (Cumbria) Limited to you.

Cookie Policy

What cookies Purely Mortgage Consultants (Cumbria) Limited use and why

Cookies are small text files, which often include a unique identifier that is sent by a web server to your computer, mobile phone or any other internet enabled device (“device”) when you visit a website. Cookies are widely used in order to make websites work efficiently and help provide us with business and marketing information to enable us to make informed decisions on the development of our websites. We use three main types of cookies:- ‘Performance’ cookies These help us see how you use our website e.g. which pages you visit. These cookies don’t collect any information that could identify you – all the information collected is anonymous and is only used to help us improve the performance of our website, understand what interests our users and measure how effective our advertising is.

We use performance cookies to:

  • analyse the performance of our website
  • help us improve the website by measuring any errors that occur
  • see how effective our adverts are (this isn’t shared with 3rd parties).

Sometimes cookies are managed for us by third parties, but we don’t allow the third party to use the cookies for any purpose other than those listed above. By using our site you accept the use of ‘Performance’ cookies. ‘Identification’ cookies These are used to help us customise website content based upon your selections.

We use identification cookies to:

  • remember choices you have made such as identifying yourself as an IFA or Adviser
  • show you when you’re logged in to the website.
  • target you with adverts on other websites

You can control whether or not these cookies are used, but preventing them may mean you are unable to access certain features or services. Preventing these cookies may stop us remembering that you didn’t want a specific feature or service. By using our site you accept the use of ‘Identification’ cookies. ‘Targeting’ cookies These are used to send you relevant information and see which content you use.

We use targeting cookies to:

  • send you customised news content via email
  • track which content you use.
  • target you with adverts on other websites.
By using our site you accept the use of ‘Targeting’ cookies.

Third party cookies There are a number of third parties which provide Purely Mortgage Consultants (Cumbria) Limited with content and functionality on our website, some of these providers will use cookies to ensure the particular areas on the site work. The site also has Social Interaction links (such as Facebook or Twitter). Purely Mortgage Consultants (Cumbria) Limited do not control any cookies that may be sent when using these external websites. For more information on these, it is advised to check their cookie policies.

How to withdraw consent to, control and/or delete cookies It is possible to remove cookies or block them from recording this information. This is generally found within the Options menu then Privacy section of your particular browser. Each browser is slightly different and constantly updating. For more information consult the Help menu of your browser. This information has been provided to show our commitment to legislation regarding cookie awareness so that you can understand what cookies we use and why we use them. This ensures transparency in the data collected on you.

Further information Cookie Directive http://www.ico.gov.uk Information about cookies http://www.allaboutcookies.org Internet Advertising Bureau A guide to behavioural advertising and online privacy http://www.youronlinechoices.eu International Chamber of Commerce United Kingdom Information on the ICC (UK) cookie guide http://www.international-chamber.co.uk/our-expertise/digitaleconomy

Use of Personal Information

Who we disclose the personal information to

Purely Mortgage Consultants (Cumbria) Limited does not disclose your personal information to third parties, except as described in this Policy. Third party disclosures may include sharing such information with non-affiliated companies who perform support services on our behalf including those that provide professional, legal or accounting advice to Purely Mortgage Consultants (Cumbria) Limited. These companies are required to ensure appropriate security measures are in place and maintain the confidentiality of such information to the extent they receive it, and to use your personal information only in the course of providing such services and only for the purposes that Purely Mortgage Consultants (Cumbria) Limited dictates. These non-affiliated companies, however, may be based in countries where privacy laws do not exist or provide less protection than the laws in the EU. We may also disclose your personal information to fulfil your instructions or pursuant to your express consent. Finally, under limited circumstances, your personal information may be disclosed to third parties as permitted by, or to comply with, applicable laws and regulations, for instance, when responding to proceedings of a court of law or similar legal process, to protect against fraud, and to otherwise cooperate with law enforcement or regulatory authorities.

Accessing and updating your personal information

You have the right to access your personal information to check whether it is accurate and up-to-date and should contact our Compliance team at compliance@pmccumbria.com if you wish to do so. Timely processing of the information We will retain your personal information in accordance with applicable laws for so long as it is needed. Personal information and marketing purposes If you want Purely Mortgage Consultants (Cumbria) Limited to not use or cease using your personal information for marketing purposes, please contact our Compliance team at compliance@pmccumbria.com. Changes to the Policy Please be aware that this policy may be updated at any time. As such, please ensure that you regularly read the latest version of this page. Questions If you have any questions or complaints relating to the Policy or how we use the personal information we have about you, please contact our Compliance team at compliance@pmccumbria.com who will endeavour to respond to you promptly.

Glossary A cookie is information that a web server stores on your hard disk so that it allows a web site to store your preferences on your machine and later retrieve it. An IP address is a 32-binary digit number that identifies each sender or receiver of information that is sent in packets across the Internet. A session is a series of interactions between two communication end points that occur during the span of a single connection and is related to a particular session number.